We started talking about our big Super Bowl ad on Wednesday and it immediately created quite a buzz on social media. Not only is this our first Super Bowl ad, it’s also a first for news legend and broadcasting icon Tom Brokaw, who narrated the spot for free.
“The ads are meant to show that the America we know was not inevitable. It took courage. It took leadership. It took pain and sacrifice,” says our President and CEO, Mitchell Reiss. “These ads take you backwards, down the many roads and tributaries of America to their original source: the revolutionary issues, debates, acts, and peoples that defined 18th-century Williamsburg.”
And now, without further ado….
A shortened, 30-second version of this ad will air during Super Bowl 50 (in the break before halftime) in New York, Philadelphia and Washington, D.C. By limiting air time to just those markets, it significantly reduced the cost but still allowed us to reach the cities where statistically, the majority of our visitors live.
How many historic moments did you catch in our commercial? We’ll give a pair of free single-day admission tickets to the first 5 people to comment correctly. We’re also asking you to join the conversation on Facebook and Twitter by sharing this post and telling us your defining moment in history using #ItStartedHere.